"A Coach is committed to helping you be the best you can be. A coach will challenge you, not let you off the hook. Coaches have knowledge and experience because they’ve been there before, they aren’t any better than the people they are coaching. In fact, the people they coach may have natural abilities superior to their own. But because a coach has concentrated their power in a particular area for years, they can teach you one or two distinctions that can immediately transform your performance in a matter of moments. Sometimes coaches can teach you a new information, new strategies, and skills; they show how to get measurable results. Sometimes a coach doesn’t even teach you something new, but they remind you of what you need to do at just the right moment, and they push you to do it."

--Anthony Robbins, Awaken The Giant Within