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Certified Sales Manager - CSM | Lebanon | Dubai | KSA

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Why a Sales Manager Certification?

As a manager, you are the vital link between management and the rest of your operational workforce, and you must perform the twin functions of communicating control messages to staff and ensuring they meet their performance targets.

This training will enable you to gain a solid, hands-on understanding of your role as a Manager, and how you may relate these skills in day to day running of the workplace, resulting in the enhanced productivity of your team.

What's in it for you in the Sales Manager Certification
  • Leadership: Find out your leadership style, your strengths, and areas of improvement. Where and when to use each style.

  • ​Role Effectiveness:  Get clear on the roles and responsibilities of your position.

  • ​Direction Setting: Effectively communicate a clear, compelling vision and use it to motivate others.

  • ​Effective Self-Appraisal: Complete a Performance Appraisal on and for yourself.​​

  • ​Performance Management: Learn how to analyze performance and recommend ways for improvement scientifically.

  • ​1 to 1 Skills: Learn how to run efficient and productive 1 to 1 meetings.

  • ​Giving & Receiving Feedback: position feedback in a way that clarifies expectations and helps team members knowwhere they stand as well as areas of improvement in a manner that compels them to take action.

  • ​Coaching & Counseling Skills: Learn how to help build an individual's personal skills, like attaining goals, communication, decision-making and problem-solving.

  • ​Integrity: its effects on Team members and customers

  • Working across Boundaries: Learn how cultural and behavioral differences can have an impact on a team and the difficulties that they may encounter and how to go about them.

  • ​Leading Change: Many emotions are disturbed during a change process. Hence a plan is critical. Learn how to identify, plan, communicate and facilitate change.

  • ​Field Training: Best Practices; Field Management Assessment which will provide the objective and constructive feedback necessary for growth

  • ​Recruiting & Selecting: Identify the key characteristics of your Ideal Candidate and learn how you will go about screening the candidates for the position.

  • ​Talent Development: using a Talent Assessment Form to assess potential and determine what are the development needs for each team member.


When & Where?

The Certified Sales Manager is held in both Virtual and In-Person at Crossroad Coaches Training Center.

Dates for Public session TBA.

Call us for your private certification program.

Who delivers it?

 The full program is delivered by Johnny El Ghoul, a veteran Master Coach with over 30 years experience in Sales, Sales Management, Sales Recruitment, Sales Training and Coaching in Lebanon and the Middle East.

How will it be delivererd?

The delivery of the Certified Sales Manager - CSM is highly interactive and uses a variety of classroom demonstrations, direct-experience practice exercises, games, group discussions and Q&A sessions, which creates a rich and stimulating learning environment that allows participants to confidently practice and experience the direct benefits of what they have learned.


Self-analysis questionnaires & feedback instruments, as well as personal attention and direction between the Master Coach and participants, will further assure that the material will be internalized, utilized rapidly, effectively, and immediately integrated into the work environment.

We believe in training as being the transfer of skills, behaviors, and attitudes. Management skills are explained, demonstrated, role-played, and fine tuned until the become second nature to serve you well at the times when you need them the most. 


This Certified Sales Manager - CSM Training adopts a spaced learning methodology to give participants ample time to practice the new learned skills immediately on the job and come back with real-life feedback to fine-tune their learning. Practice tasks will be assigned in between the classroom days to ensure practical application of what is being taught

N.B: A pre-requisite minimum experience of Three years in hands-on sales, or sales management in retail or direct selling is required to attend the certifications

Program customization available for In-house certification for Companies with a group size of minimum eight attendees; the curriculum can be tailored to your organization’s objectives to make the training more relevant to your industry and much more rewarding.

What if you become a Certified Sales Manager? 

The best sales managers have and use a structured process to communicate with prospects and clients. You will learn the foundations of effective Selling, proven sales strategies and practical tools you can use immediately. 


Imagine the personal power and confidence you will inevitably experience once you get good and be at ease, to deliver a compelling message that entices and motivates people into taking the actions you want. You would feel empowered as you move confidently towards closing that deal while building healthy and fruitful business relationships​

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