Crossroad Coaches® FZ LLC
Sales Training | Coaching | Consulting
Meet The Team, Say Hello!
Johnny El Ghoul - Founder & Coach
Johnny: Your Enthusiastic Guide to Unlocking Human Potential
Johnny is a passionate and experienced Learning & Development Consultant dedicated to maximizing human potential, performance, and results. His passion lies in the intersection of human behavior, psychology, and communication. Driven by a lifelong quest to understand interpersonal and intrapersonal communication, Johnny has dedicated over 33 years to helping people achieve their full potential
A Career Fueled by Curiosity and Knowledge Sharing
Johnny's career path reflects his deep curiosity. After a successful stint as a door-to-door salesperson, his passion for the art and science of selling ignited. He thrived in B2B and B2C sales across multiple industries, honing his skills in selling products, services, concepts, and ideas.
This experience fueled Johnny's desire to share his knowledge. He transitioned into recruiting, leading, and training sales teams. He then broadened his reach by becoming a management consultant on sales, recruitment, and training for regional companies
Beyond Training: The Shift to Coaching
Through his work, Johnny observed a gap – training didn't always translate to lasting change. People learned skills but struggled to apply them, hindering their ability to achieve desired results. This frustration propelled him to seek advanced techniques and tools to bridge this gap.
Johnny pursued certifications in life and executive coaching from the Coaches Training Institute (CTI), a Master Coach Certification from the Behavioral Coaching Institute (BCI), and the International Coaching Council (ICC). He's also a founding member of The Lebanese Coach Association (LCA) and a member of the ICF UAE Chapter.
Crossroad Coaches® and Beyond
In 2010, Johnny founded Crossroad Coaches®, where he serves as a personal coach for executives across various industries, from sales professionals to CEOs and MDs. His expertise has garnered recognition, including an invitation to speak at the prestigious Million Dollar Round Table (MDRT https://www.mdrt.org/ ) convention. He is also a sought-after speaker at universities and NGOs.
Engaging Learning for Lasting Impact
Johnny's signature style is a blend of fun, informality, and laser focus. His workshops and seminars create a relaxed yet highly-charged learning environment, equipping participants with long-term strategies for personal and professional growth. He delivers his programs in both English, French and Arabic, ensuring accessibility to a wider audience.
Johnny's Specialties:
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Sales Training & Coaching
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Executive Coaching
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Performance Coaching
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Management & Leadership Development
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Communication & Emotional Intelligence
Johnny's experience and passion for human potential make him an invaluable resource for anyone seeking to unlock their full potential.
Zack Eid
Partner Relations / Sales Coach
For over nine years, I've been on a mission to unlock the full potential of sales teams. Fueled by a thirst for knowledge (think certifications in Sales Pro, Manager, Trainer, and Coach!), I'm a master of crafting winning sales strategies.
But it's not just about the plan – it's about the people. I'm a mentor who empowers individuals to exceed targets and coaches teams to thrive in any market. My leadership style? Strategic vision meets hands-on coaching, all fueled by a relentless pursuit of smashing goals.
Here's what I bring to the table:
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Sales Strategist: I design customized sales plans that bring home the bacon (or whatever your product/service is!).
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Performance Accelerator: I create and implement training programs that ignite sales skills across diverse markets.
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Motivational Catalyst: As your Sales Coach, I'll equip your team with the knowledge, skills, and fire they need to dominate.
Beyond the numbers, I'm passionate about fostering a culture of excellence and continuous improvement. Let's work together to drive results and build a team that thrives!
Nadine Yaghi
Organizational Development & Executive / Behavioral Coach
Nadine: Driving Organizational Success Through People and Strategy
Nadine is a results-oriented consultant with a deep understanding of organizational development and change management.She leverages her passion for people with a strategic mindset to drive efficiency and employee engagement.
Extensive Experience, Proven Results
Nadine's career in consulting has equipped her with a comprehensive skillset and hands-on experience across various organizational functions. Her expertise spans organizational strategies, procedures, job evaluations, performance management, and people management. She focuses on key areas critical to organizational and operational development, as well as financial optimization.
Key Qualifications:
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Strategic Acumen: Nadine excels at strategic thinking, planning, and project execution, ensuring alignment with organizational goals.
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Efficiency Champion: She has a proven track record of streamlining HR functions while minimizing costs and maximizing efficiency.
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Employee Engagement Expert: Nadine fosters a positive work environment through her exceptional ability to improve employee retention and engagement.
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Compliance Expertise: She possesses a broad knowledge of regional employment legislations, ensuring adherence to regulations.
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Growth Catalyst: Nadine has a successful history of expanding departments and functions, driving organizational growth.
Nadine's blend of strategic thinking, people-centric approach, and proven track record positions her as a valuable asset for organizations seeking to optimize performance and achieve sustainable success.
Whether you want to book a seat in one of our Workshops, Training, Coaching Certifications, or you want to learn more about what our Coaching Solutions can do for you and your team, or maybe you want to go ahead and book your Free Discovery Session. Whatever your need may be, let's have a conversation