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Why a Sales Coach Certification?
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It takes more than sales skills training to create a consistent performance on the individual and the team level. To succeed in Sales, you need the Skill and the Will; by Will, we mean the motivation and drive to achieve, and surpass sales targets consistently.


The job of the Sales Manager and Sales Trainers used to be making sure that the skills are well learned and practiced fully in the field; in today’s stressful market conditions, Salespeople can easily get demotivated which will inevitably translate into poor performance and lost revenue.


This huge gap needs to be filled to help the sales people not only practice effective selling skills but also to ignite the motivation and the drive to achieve in the hearts & minds of the sales team


What's in it for you in the Certified Sales Coach - CSC 
  • Understand Sales People’s challenges & opportunities

  • Learn how to assess the suitability of  team members for the sales profession

  • Diagnose individual as well as team performance to drive sales objectives

  • Tap into the motivators of each of your sales team, maximize their energy

  • Create Coaching and development plans for under performers

  • Practice coaching for consistent Peak Performance

  • How to provide coaching feedback that results in increased performance

  • Create your Sales Coach identity: Mastery Qualities & Competencies

  • Effectively conduct one-to-one, field, and group coaching interventions

  • Fortify your Sales Coaching: Concepts & Tools

  • Acquire world class Sales & Sales Management Techniques

  • How to avoid the pitfalls during field coaching visits into sales calls

  • Receive your Sales Coaching Forms & Assessments

  • Set up and market your Sales Coaching Business: the tips & tricks

  • Find your way forward


When & Where?

The Sales Coaching Certification and Train the Trainer Certification dates will be determined for delivery at Crossroad Coaches Training Center, In-house program delivery also available 

Who delivers it?

 The full program is delivered by Johnny El Ghoul, a veteran Master Coach with over 30 years experience in Sales, Sales Management, Sales Recruitment, Sales Training and Coaching in Lebanon and the Middle East.

How will it be delivererd?

The delivery of the Sales Coach Certification & the Train the Trainer Certification is highly interactive and uses a variety of classroom demonstrations, direct-experience practice exercises, games, group discussions and Q&A sessions, which creates a rich and stimulating learning environment that allows participants to confidently practice and experience the direct benefits of what they have learned.


Self-analysis questionnaires & feedback instruments, as well as personal attention and direction between the Master Coach and participants, will further assure that the material will be internalized, utilized rapidly, effectively, and immediately integrated into the work environment.

Practice tasks will be assigned in between the classroom days to ensure practical application of what is being taught

N.B: A pre-requisite minimum experience of Five years in hands-on sales, or sales management in retail or direct selling is required to attend the certifications

Program customization available for In-house certification for Companies with a group size of minimum eight attendees; the curriculum can be tailored to your organization’s objectives to make the training more relevant to your industry and much more rewarding.

What if you become an Accredited Sales Coach 

The best sales coaches and trainers have a structured process to communicate, train, coach and give feedback to sellers. You will learn the foundations of effective Sales Coaching, proven sales coaching strategies and practical tools you can use immediately, whether in your organizations or as freelance Coach. You will also learn how to train on selling skills to a Mastery Level and how to help your clients to get motivated and stay driven no matter what the market conditions are. The result for your sales team is a smarter and more skilled group who can self-coach and meet sales goals independently, so sales managers have more time to devote to other critical priorities.


Imagine the personal power and confidence you will inevitably experience once you get good and be at ease, to deliver a compelling message that entices and motivates people into taking the actions you want, and to help them find their inner motivation to take massive action to achieve and exceed revenue goals, How would that make you feel? You would you like to have that feeling, wouldn't you?

One thing left to do, fill in the form below and let's have a conversation

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