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Sales Coach Certification


It takes more than sales skills training to create a consistent performance on the individual and the team level. To succeed in Sales, you need the Skill and the Will; by Will, we mean the motivation and drive to achieve, and surpass sales targets consistently.


The job of the Sales Manager and Sales Trainers used to be making sure that the skills are well learned and practiced fully in the field; in today’s stressful market conditions, Salespeople can easily get demotivated which will inevitably translate into poor performance and lost revenue.


This huge gap needs to be filled to help the sales people not only practice effective selling skills but also to ignite the motivation and the drive to achieve in the hearts & minds of the sales team




What will you learn in the "Sales Coach Certification"?


  • Understand Sales People’s challenges & opportunities

  • How to assess the suitability of team members for the sales profession

  • Diagnose individual as well as team performance to drive sales objectives

  • Tap into the motivators of each of your sales team, maximize their energy

  • Create Coaching and development plans for under performers

  • Practice coaching for consistent Peak Performance

  • How to provide coaching feedback that results in increased performance

  • Create your Sales Coach identity: Mastery Qualities & Competencies

  • Effectively conduct one-to-one, field, and group coaching interventions

  • Fortify your Sales Coaching and Training arsenals: Concepts & Tools

  • Acquire world class Sales & Sales Management Techniques

  • How to avoid the pitfalls that turn field coaching visits into sales calls

  • Receive your Sales Coaching Forms & Assessments

  • Set up and market your Sales Coaching Business: the tips & tricks

  • Find your way forward


What will you learn in "Train The Trainer Certification"?


  • Learn to design effective & engaging presentations

  • Master powerful & effective verbal & non-verbal communication techniques.

  • Learn a variety of tools to add diversity & interest to engage an audience

  • Present information, thoughts & ideas confidently and persuasively to an individual or a group of listeners.

  • Have a well-structured, and confident approach to planning, organizing and delivering presentations and training.

  • Have a more flexible approach to presenting and be able to adapt your presentation style to suit different audiences and situations.

  • Have a greater level of comfort and control over yourself and the presentation

​​The Sales Coaching Certification and Train the Trainer Certification dates will be delivered at Crossroad Coaches Training Center, In-house program delivery also available


The delivery of the Sales Coach Certification & the Train the Trainer Certification is highly interactive and uses a variety of classroom demonstrations, direct-experience practice exercises, games, group discussions and Q&A sessions, which creates a rich and stimulating learning environment that allows participants to confidently practice and experience the direct benefits of what they have learned.


Self-analysis questionnaires & feedback instruments, as well as personal attention and direction between the Master Coach and participants, will further assure that the material will be internalized, utilized rapidly, effectively, and immediately integrated into the work environment.

For "Train The Trainer Certificate" all attendees will be asked to prepare and deliver presentations for the group, to give, and to receive feedback.

Practice tasks will be assigned in between the classroom days to ensure practical application of what is being taught

N.B: A pre-requisite minimum experience of Five years in hands-on sales, or sales management in retail or direct selling is required to attend the certifications

Program customization available for In-house certification for Companies with a group size of minimum eight attendees; the curriculum can be tailored to your organization’s objectives to make the training more relevant to your industry and much more rewarding.



The best sales coaches and trainers have a structured process to communicate, train, coach and give feedback to sellers. You will learn the foundations of effective Sales Coaching, proven sales coaching strategies and practical tools you can use immediately, whether in your organizations or as freelance Coach. You will also learn how to train on selling skills to a Mastery Level and how to help your clients to get motivated and stay driven no matter what the market conditions are. The result for your sales team is a smarter and more skilled group who can self-coach and meet sales goals independently, so sales managers have more time to devote to other critical priorities.


Imagine the personal power and confidence you will inevitably experience once you get good and be at ease, to deliver a compelling message that entices and motivates people into taking the actions you want, and to help them find their inner motivation to take massive action to achieve and exceed revenue goals, How would that make you feel? You would you like to have that feeling, wouldn't you?

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